According to Mason Levey and Brad Warsh, co-founders of Wave of sleep, a new sleep experience company, “women are more likely have more insomnia than men due to hormones, mood swings, and the overlapping responsibilities and jobs of caregivers – which have been particularly heightened during the pandemic. ”
Seems familiar? Based on an initial market research collected from over 3,500 prospects based on Facebook reporting data, the Wave Sleep team recently created a new app to help users fall asleep, with a astonishing 63% or more of leads collected from women asking or rather demanding help with falling and staying asleep.
Data is backed up and overwritten with aat the end of last year Serta Simmons Bedding conduct an investigation which revealed that Americans collectively lost over 30 billion * hours of sleep from March to December 2020 (yes, 30 billion, you read that right).
Working with Kelton Global, Serta Simmons’ results revealed:
- 139 million Americans admitted that the pandemic caused them to become a night owl and stay awake later than before.
- Anxiety was the number one reason Americans lost sleep in 2020 due to the pandemic.
- More than one in two Americans admitted they spent more time in bed last year, but that didn’t mean they slept more.
- Almost a quarter of Americans admitted to sleeping less because the night was the only time they really had it for themselves.
- 55% of Americans feel they get restless sleep every night because of the pandemic.
- Nearly twice as many Americans sleep less than more each night. And one in three people who have slept less each night since the start of the pandemic said it was because they were spending time on social media when they should have been sleeping.
As a result, Levey and Warsh pivoted in 2020 and re-imagined the old version of the app, which was focused on meditation, to create a brand new, highly personalized iOS app launched today offering live tours. and on demand 45 minutes. live lessons, yes sleep lessons, every evening, with a departure every half hour. It allows users to reserve their bedtime.
In addition to the uniqueness of the concept, the classes are led by 18 sleep guides from across the country, each with a unique presence, voice, and storytelling style. The sleep sessions also take users on viewing trips that range from a beach in Bali, a train ride through the countryside, a skydiving session off the Swiss Alps, or a float through the lazy Colorado River. .
For skeptics, it turns out that live streaming is an experiential priority because it enables and helps participants:
· Be responsible for showing up for their booked sleep sessions.
· Feel reassured knowing that there is a real person to help them sleep in real time alongside a community of other sleepers who are logging in at the same time.
Create a sense of community at a time when it is needed more than ever
Levey and Warsh must be on to something. When global lockdowns took place, Christopher Fitton, a clinical hypnotherapist, began helping more than 15 million people fall asleep, from a friends room in his home. Fitton released Sleep cove, his podcast on guided meditation and sleep hypnosis with content specially designed to help listeners sleep during times of lockdown in response to skyrocketing anxiety levels in the wake of the COVID-pandemic 19.
Not surprisingly, over 70% of the audience is female, as “women who have trouble sleeping more than men are apparently more open and interested in trying hypnosis and storytelling for sleep.”
Fitton shared, “A perfect storm of heightened pandemic anxiety over health, self-isolation and job security has left people struggling to sleep at night. In stressful times like today, falling asleep is one of the first things that takes a hit. Health concerns, negative news and poor job security, compounded by reduced exercise due to the lockdown, is a perfect storm that keeps people awake at night. Mindfulness meditation and hypnotherapy are clinically proven to help you sleep, and I knew as a practitioner that these techniques help relax people and soothe them at bedtime. I have seen these benefits firsthand.
With sleep being a new and important frontier of wellness, Levey and Warsh shared three important sleep tips to help get 2021 off to a good start.
1.Falling asleep and waking up at regular times is one of the most important things you can do. In the Wave Sleep app, you can book live sleep sessions every night to keep yourself accountable for a sleep routine.
2.We are all putting pressure on each other. Reset your expectations and don’t be so hard on yourself. Levey and Warsh advise, “Falling asleep is like landing a plane. That’s why everyone needs a bedtime experience that relaxes you and helps you fall asleep and stay asleep.
In fact, one prominent LA therapist calls it ‘self-soothing’, which ‘is a way we give ourselves feelings of improvement, so that we can move forward, beyond all negativity. or pain ”. This is exactly what Nicole Kidman Loss the character, Grace Fraser, was actually doing as she walked the streets of New York late at night.
3.Set the mood. Take inventory of your room. Make sure the room is dark. The room is not too hot. There are no bright or flashing lights and if you are using any content to help relax your racing spirit, make sure it is something positive and that you are not scrolling through the media. social.
The movement is gaining so much traction Master class just announced a class on the science of better sleep. Led by sleep expert Matthew Walker, widely regarded as the world’s most famous sleep expert, professor of neuroscience and psychology at the University of California at Berkeley and director of the Center for Human Sleep Science, Walker s draws on over 20 years of research to share the science behind sleep and its impact on physical, mental and emotional health.
In his MasterClass, Walker delves into the science of sleep, providing insightful tools and advice to help members fall asleep faster and stay asleep longer. Walker’s twist is his ability to specifically break down the scientific explanations behind the stages of sleep and how different parts of the brain work hard during sleep.
When it comes to your working life, Walker also discusses how sleep plays a critical role in awakening our memory, creativity, and ability to learn, as well as the impact of alcohol and caffeine on the sleep. All of these factors are essential for preventing sleep debt as well as what happens during dreams, why sleep patterns decrease over the course of life (yes, you wouldn’t imagine it), how sleep contributes to illness Alzheimer’s, cardiovascular disease, cancer and obesity, and whether sleeping pills cause long-term damage. Simply put, Walker espouses how “sleep is the elixir of life and the Swiss army knife of health”.
With Fitton now one of the most listened to hypnotherapists on the planet or apps like Wave Sleep and streaming platforms like MasterClass finally offering real solutions, paying attention to your sleep regime has never been more important for your good. -be and maybe has never been so easy. The long wait for help is finally over in 2021, and technology again appears to be driving positive change.
Finally, Serta Simmons recommends that you set your thermostat optimally to cool your body, circulate the air in your bedroom, invest in bedtime products for more restful sleep, and minimize stimuli by. avoiding late night technology, eliminating late night meals and strenuous exercise.