Liyang tea pageant units benchmark for integrating experiential tourism and sustainable economic system


LIYANG, China, April 16, 2021 / PRNewswire / – The China Liyang Tea Pageant and the Tianmu Lake Tourism Pageant concurrently kicked off in Liyang, a metropolis of Jiangsu Province in Southeast China at April 10, marking the thirtieth 12 months since tea cultivation was first celebrated in 1991. The celebrations will run for a month, all underneath the theme of “The 12 months of Consolidating and Bettering Ecological High quality “, and to spotlight Liyang’s great vitality, leisure and leisure, a collection of tea-related actions might be organized, specializing in tradition, tourism, expertise, economic system and commerce in addition to promoting and promotion. The opening ceremony was additionally innovatively broadcast reside throughout a number of on-line channels.

Uncover the interactive multichannel press launch right here:

“Over the previous 30 years, Liyang has undergone huge modifications each socially and economically. Constructed from the bottom up, the tea trade has grown from easy tree planting to the current day setup with spinoff industries equivalent to cultivation and tourism. Gross sales of tea have developed from small-scale home gross sales to larger-scale exports overseas. We’re assured that by holding the double pageant, it should function a driving pressure for Liyang Metropolis to draw extra funding and proceed to function a world enterprise card for the town’s fashionable ecological innovation. mentioned Mr. Xu Huaqin, secretary of Liyang Municipal Occasion Committee.

Throughout the launch ceremony, Mr. Noriaki Yamada, mayor of Hakusan, sister metropolis of Liyang in Ishikawa prefecture in Japan, congratulated everybody on the inauguration of the double pageant by way of satellite tv for pc video. Friends on the ceremony had been capable of see a efficiency of conventional taiko (a Japanese drum) carried out by the residents of Hakusan on the large display screen. By the tip of 2020, Liyang had established robust sister metropolis relationships with as many as 9 cities around the globe, together with Hakusan, Chatham-Kent in Canada, Leeuwarden in the Netherlands, and Fulda in Germany with the variety of cities consistently growing.

As a part of the ceremony, the awards and titles introduced to Liyang included: From China Probably the most stunning vacationer city and the nationwide journey analysis and demonstration space and particular plaques had been delivered to notable teahouses in Liyang. Additionally featured on the occasion, 18 initiatives of home and overseas enterprises from a number of industries signed contracts with Liyang Metropolis Authorities for a complete funding of 42.32 billion yuan, proving the town’s huge potential for financial and social improvement.

Among the many distinguished friends who attended the ceremony had been teachers from the Chinese language Academy of Sciences and the Chinese language Academy of Engineering, college leaders, authorities officers, suppose tank specialists and students. , in addition to Chinese language and overseas entrepreneurs.

With the double pageant all through Labor Day (Assist) trip at Could 10, in keeping with the organizer, there are 13 different actions to swimsuit all tastes that guests can select from, together with, however not restricted to, choosing white tea leaves, a fishing carnival, a winding marathon via the encircling scenic areas and a standard Han Chinese language. The clothes cultural pageant will happen in succession to maintain guests invigorated and entertained.

For the reason that worldwide pandemic scenario remains to be fairly precarious, a lot of the twin pageant actions happen each on-line and offline.

Liyang tea trade and the double pageant:

Positioned within the hilly area of the Yangtze River Delta, Liyang’s superior geographical situations and local weather present an surroundings conducive to tea tree progress. For the reason that early Nineteen Nineties, the manufacturing chain of tea planting, choosing and roasting has developed quickly, serving as a significant industrial sector in Liyang.

At current, Liyang tea plantation covers greater than 70,000 mu (about 4,667 hectares), with an annual manufacturing worth of CNY 1.5 billion ($ 229 million). Of those, the consultant “Lake Tianmu White Tea” covers practically 50,000 mu (about 3,333 hectares), with an annual manufacturing worth of over. CNY1 billion ($ 153 million). At present, there are greater than 300 tea manufacturing and operation entities in Liyang.

First celebrated in 1991, Liyang Tea Pageant has spanned 30 years, and new content material concepts have been repeatedly launched. Underneath the precept of environmental safety, Liyang Metropolis has accelerated the event of tea trade, ecological agriculture and tourism to stimulate the expansion of social economic system.

SOURCE Liyang Tea Pageant

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