ShopRite is piloting delivery with robot turtles


Wakefern ShopRite supermarkets are testing fast delivery of groceries with Turtle robotic carts, according to information released Friday, September 24.

The battery operated remote carts will first roll out in Pennsylvania at ShopRite of Yardley, followed by ShopRite of Bethlehem next month. They will be the first supermarkets in the North East to use this technology.

Wakefern President and CEO Joe Colalillo said in a statement that the demand for faster home grocery delivery is not diminishing. Teaming up with Tortoise will help ShopRite meet customer expectations for fast and efficient delivery.

“Tortoise’s battery-powered cart is a unique, environmentally friendly and cost-effective delivery option for our customers who buy online,” he added.

See: Tortoise, Vroom Delivery to Launch Robotic Grocery Delivery in Dallas

“Wakefern is our first customer on the East Coast to use this innovative delivery system, and we believe buyers will love the convenience that Tortoise offers,” said Dmitry Shevelenko, co-founder of Tortue. “Our electric cart allows ShopRite associates to focus less on delivering products and more on helping customers improve the shopping experience. “

The turtle carts travel at an average speed of 3 mph and have almost no emissions. The carts operate on the sidewalk and are controlled by trained remote-controlled drivers. The carts can carry up to 150 pounds and its lockable containers can hold chilled and frozen groceries as well as room temperature products. Customers are alerted by SMS that their order has arrived, and this message can be used to unlock containers.

Read more: Tortoise Shifts Automated Delivery Focus

According to Tortoise’s website, robotic delivery using Tortoise can save stores 50-75% compared to traditional human-based delivery.

Delivery Solutions, a company that helps retailers get the most out of delivery services, worked with Tortoise and Wakefern to help the pilot program get off to a good start with real-time order tracking and scheduling.

Manil Uppal, Founder of Delivery Solutions, said Tortoise is the newest order fulfillment tool used by ShopRite to “deliver a superior customer experience”.

Based in New Jersey, Wakefern is the largest retailer-owned grocery cooperative in the United States with 363 supermarkets under the ShopRite, Price Rite Marketplace, The Fresh Grocer, Dearborn Market, Gourmet Garage and Fairway Market banners.

Based in Silicon Valley, Tortoise was founded in 2019 and also works with convenience store operator Urban Value Corner Store in Dallas and supermarket giant Albertsons Cos. in Northern California.



On: Eighty percent of consumers want to use non-traditional payment options like self-service, but only 35 percent were able to use them for their most recent purchases. Today’s Self-Service Shopping Journey, a PYMNTS and Toshiba Collaboration, analyzes more than 2,500 responses to find out how merchants can address availability and perception issues to meet demand for self-service kiosks.


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