Talisker launches “One for the Sea” campaign to preserve and protect New York Harbor as part of its commitment to healthy oceans

Talisker and BOP invite New Yorkers (21 and older) to support local waters by joining the Billion Oyster Project Passport program, which encourages diners to enjoy Talisker and oysters at New York Restaurants. Until Labor Day, for every post or story in the Instagram feed that tags @talisker and includes #ONEFORTHESEA and #donation, Talisker will make an additional donation $10 (maximum donation: $25,000) to Billion Oyster Project, allowing the organization to collect and recycle an additional five pounds of used oyster shells for each eligible social post with local authorities. New York restaurants to local waters. This is in addition to the more than 300,000 pounds of oyster shells from more than 50 New York restaurants that Talisker and Billion Oyster Project will productively recycle as reef habitat in 2022 alone. Talisker and Billion Oyster Project invited a group of journalists and influencers to celebrate their ocean conservation initiatives in New York Harbor with an upscale dinner showcasing local produce and fresh, sustainably caught seafood in Montauk, NY June 24.

Talisker is also teaming up with the Emmy-winning actor and conservationist Matthew Rhys to amplify Billion Oyster Project initiatives and reinforce the brand’s ongoing commitment to protecting local and global waters. Fueled by his passion for the sea, Matthew recently restored Rarebit, a treasured 1939 Wheeler Playmate fishing cruiser that was of the same class and era as the famous ship “Pilar”.

“As someone who is passionate about both the sea and high-quality whiskey, I am delighted to once again partner with Talisker to champion the Billion Oyster Project and champion the well-being of New York City marine ecosystems,” said Matthew Rhys. “We all benefit from healthy oceans, and as brooklyn resident, I have seen firsthand the impact of BOP on cleaning up, restoring and protecting local waterways.”

Talisker proudly supports the Billion Oyster Project’s mission to restore one billion oysters to New York Harbor by 2035, as oysters create habitats for marine life, clean city waterways and prevent erosion. coastal. Talisker will remain the main sponsor of the shell collection program, a cornerstone of the non-profit organization’s work that aims to divert shells used by New York restaurants from landfills to reuse them for the restoration of coral reefs. Oysters.

“We are very grateful for Talisker’s continued support over the past two years and look forward to another impactful year of partnering with them,” said Pete Malinowski, executive director of the Billion Oyster project. “Their continued commitment to our shell collecting program has helped us restore more oyster reefs and work towards a cleaner New York Harbor for all.”

Beyond philanthropic sustainability partnerships, the award-winning Single Malt is committed to environmentally responsible production practices. In 2021, the brand unveiled new sustainable packaging that increased the recyclability of the 10-year Talisker bottle to 99.8% and reduced plastic components by 86%, including replacing the original plastic cap with an alternative. top quality wood. Talisker glass bottles have increased their recycled content by 13% compared to 2018, and 10-year case packaging has been reduced in weight by -6% since 2020.

As part of the One for the Sea campaign, regional consumers (21+) can win a trip to the Hamptons with a friend (21+) by posting to their Instagram or Story feed, tagging @talisker and including the hashtags #ONEFORTHESEA and #contest to enter.* Rules and restrictions apply.

The coastal origins of Talisker liquid create the signature maritime and salty notes of whisky, making it the perfect scotch for pairing with oysters. Consider ordering the Talisker’s version of a classic New York cocktail, Penicillin, a light, summery complement to salty bivalves.

If you’re looking for something delicious to sip neat, over ice or in a cocktail this summer, Talisker is available for purchase online and home delivery via BookBar.com, Drizly.com or the Drizly app where shipping and delivery is available.

When you raise a glass of Talisker, you raise #ONEFORTHESEA.

*NO PURCHASE NECESSARY. NY/NJ/CT, 21+. Legal residents only. Do not consume alcohol in photos. Alcohol is not part of the price. The contest ends on September 2, 2022. For official rules (including free entry), visit bit.ly/OnefortheSeaContest

About Talisker
Talisker Distillery is weather-beaten on the windswept coast of the Isle of Skye and is one of the most remote distilleries in Scotland. It was founded in 1830 by Hugh and Kenneth MacAskilland the distillery has operated almost constantly ever since.

Talisker 10 Year Old and Talisker Storm are widely distributed while Talisker 18 Year Old, Talisker 25 Year Old, Talisker 8 Year Old 2021 Special Releases and Talisker Distiller’s Edition are available in specialty stores. See malts.com and https://www.instagram.com/talisker/ or more information. The words TALISKER and TALISKER STORM and associated logos are registered trademarks. © DIAGEO 2018.

Talisker 18 won double gold at the 2022 San Francisco World Spirits Competition, while Talisker 10 won gold and Talisker Storm won silver.

Talisker has a heritage rooted in adventure. In 1830, its founders, the MacAskill brothers, crossed the Atlantic Ocean from the Isle of Eigg to establish the Talisker Distillery on the shores of Loch Harport on the Isle of Skye. It has remained there ever since, producing whiskeys of consistent quality for almost 200 years.

About Diageo
Diageo is a global leader in alcoholic beverages with an outstanding collection of brands including Johnnie WalkerCrown Royal, Bulleit and by Buchanan whiskeys, vodkas Smirnoff, Cîroc and Ketel One, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanquerays and Guinness.

Diageo is listed on the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and its products are sold in more than 180 countries worldwide.

For more information about Diageo, its people, its brands and its performance, visit www.diageo.com. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives and ways to share best practices. Follow Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

About the Billion Oyster Project
Billion Oyster Project is a non-profit organization whose mission is to restore oyster reefs in New York Harbor through public education initiatives. Why oysters? Their reefs provide habitat for many marine species, have the ability to filter water and help protect New York City shorelines from storm damage. Based on the belief that restoration without education is temporary and observing that learning outcomes improve when students have the opportunity to work on real restoration projects, Billion Oyster Project partners with public schools. The team designs the STEM curriculum for New York schools through the lens of oyster restoration and engages Urban Assembly New York Harbor School students in large-scale restoration projects, collects oyster shells thrown in dozens of New York restaurants and engages the local community. The project introduced 75 million oysters to 16 acres and 18 reef sites, with the help of more than 8,000 students and 11,000 volunteers.

Please drink responsibly.
TALISKER Single Malt Scotch Whiskey 48.5-59.7% Alc/Vol.
Imported by Diageo, New York, NY.

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